Our audience will be between ages 16-28, we have decided to choose this age range because after research NME’s target audience is 17-30 and the average age of their reader is 24. We predominately target our magazine at a male audience because after consumer research we found mostly males favoured Indie music and most indie band members are male.
To suit our magazine to our specific audience we will take into consideration the type of font we use, eg. We would not choose a swirly pink font (Curlz MT)We would also choose ‘gender free’ colours and mainly male models wearing fashionable clothes between the ages 16-28, this allows the audience to connect with the models and subject of the magazineFrom our questionnaires we sent out, we discovered that our age group of 16-28 were interested mostly in Indie or Indie Rock as the genre. We then spoke to a few 16-28 years old to find out more about what type of music they are into. By doing this we found that the genre 'Indie Rock' isn't just about the music, people dress accordingly to fit in with this style. Most boys wear skinny jeans and retro tops (including Band Merchandise, whilst girls wore different clothing completely. However not everyone did dress in this way. We found out that Indie Rock meant more than just music to the teenagers, it was more of a lifestyle.
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